Archives For Specialist Media Show

Casually casting “the media”, specialist or mainstream, as apathetic luddites is flat-earth thinking. The media has moved on. We are well aware that we need to move online with our communities – we are doing it.

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Tempus Fugit

29/03/2011 — Leave a comment

The Specialist Media Show 2011The runaway reality of a new day job has a terrible way of crushing the best intentions for extracurricular blogging. Witness the gap in postings on Flipping Pages (what do you mean you didn’t notice?).

What finally spurred me into action was an email from Carolyn Morgan at the Specialist Media show asking for an updated bio ahead of this year’s event – taking place in 56 days, 21 hours, 20 minutes and 56… 55… 54 seconds according to Carolyn’s countdown clock. I enjoyed the show and conference last year and will be making the journey to Peterborough again May 25th.

Ahead of the event, Carolyn has been running a survey looking at the future for Specialist Media. Unfortunately, I’ve only just got round to filling it in and it’s closed. Never mind, I’ll get to see the results in May and next year’s survey will be here before you know it.

Digital magazines are beginning to move up the priority list of many publishers. Carolyn Morgan of Penmaen Media has been working with a niche b2b publisher and researching some examples of best practice in digital magazines on a limited budget. Here are her top 10 tips for an effective digital edition.

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The Specialist Media Show 2010This time last week I was headed along the interminable A14 towards Peterborough to speak at the Specialist Media Show. I have to confess I was quietly dubious about the whole venture; It seemed like a very long way to go for a brand new publishing event.

I needn’t have worried. It was excellent.

The show artfully managed a strong mix of exhibition, presentations, roundtables and workshops covering everything from postage to profiting from digital media. If you missed it, and I can understand why you did, keep an eye out for next year’s event. I promise, it will be well worth the journey. Follow @specmediashow on Twitter or join the Specialist Media Network on LinkedIn for updates.

You can catch up with tweets from this year’s event on the #specmedia hashtag or take a look at feedback for the event on the LinkedIn group. The workshop presentations are on Slideshare – I recommend eConsultancy’s Digital Business Models slides. Lots for digital magazine publishers to think about in there, especially on expanding your revenue streams.

Congratulations to organiser Carolyn Morgan and her wonderful staff for a superb first event. And sorry about my secret Peterborough scepticism.  I’ll have no doubts about the next one, A14 or not.