Archives For Chris Maillard

‘Jaded old veteran’ Chris Maillard takes elements of the US-media to task for their ‘deeply silly’ approach to branded content and offers a set of six simple rules to help editors avoid tortured soul-shredding creative angst.

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Award-winning editor Chris Maillard says it’s near-impossible to get a consensus on what a magazine actually is, but that hasn’t stopped him picking out five of his favourite definitions.

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