There’s a lesson for magazine publishers in the old-fashioned Scottish approach to Halloween – you can dress yourself up in the most fantastic digital disguise, but if you don’t deliver, you won’t be getting any treats.

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This year’s Digital Magazine Awards event in November will kick off with the group’s first Digital Magazine Unconference, a chance for people in the business to get together and discuss where they’re at.

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If your free content is ‘too good’, will it stop people paying for subscriptions? Content can never be too good, but it’s easy for editors to forget it’s value and see reader satisfaction as their only concern.

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Publishers that are multitasking and asking staff to split their focus across multiple platforms need to prioritise the platforms they want to win on.

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The simple reason ad-blocking software has any traction at all is because publishers have messed their readers around: blocking the ad blockers is not the answer.

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I’m officially done with the death of print thing. Print and digital clearly aren’t mutually exclusive, but industry headlines continue to pit one against the other in a fight to the bitter end.

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‘Jaded old veteran’ Chris Maillard takes elements of the US-media to task for their ‘deeply silly’ approach to branded content and offers a set of six simple rules to help editors avoid tortured soul-shredding creative angst.

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Snow Fall’ and ‘The Jockey’ are not the future of online journalism, but lessons learned at the New York Times might offer a clue to the future of online advertising sales.

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Scared our livelihoods were disappearing down a virtual plug-hole, we got behind iPad magazine pioneers like they were leading us to the promised land. Now our optimism needs to be more cautious.

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The iPad was a game changer for magazines, but the closure of Tap! and Tech. remind us that putting a publication on the Newsstand doesn’t guarantee success

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