The Online Marketing Institute has identified a digital skills gap in the marketing sector. Does magazine publishing suffer from the same problem?

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You need 1,000 true fans to make a sustainable magazine and 5,000 to start making a living.

David Jacobs, 29th Street Publishing

This is my favourite quote of the 10 reported from the Modern Magazine Conference by White Light Media. It really focuses in on the fact that you don’t need the whole world to like what you do to be successful. You just need to make sure you build a core group that absolutely loves what you do.

Strategy will only get you half way to success in multiplatform publishing. A change in culture is what you need to go all the way.

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The New Republic had reporters sell subs in a good-humoured team building competition, but can you blame me for believing that some publisher, somewhere was really serious about having its reporters sell subscriptions?

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There’s a lesson for magazine publishers in the old-fashioned Scottish approach to Halloween – you can dress yourself up in the most fantastic digital disguise, but if you don’t deliver, you won’t be getting any treats.

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This year’s Digital Magazine Awards event in November will kick off with the group’s first Digital Magazine Unconference, a chance for people in the business to get together and discuss where they’re at.

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If your free content is ‘too good’, will it stop people paying for subscriptions? Content can never be too good, but it’s easy for editors to forget it’s value and see reader satisfaction as their only concern.

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Publishers that are multitasking and asking staff to split their focus across multiple platforms need to prioritise the platforms they want to win on.

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The simple reason ad-blocking software has any traction at all is because publishers have messed their readers around: blocking the ad blockers is not the answer.

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I’m officially done with the death of print thing. Print and digital clearly aren’t mutually exclusive, but industry headlines continue to pit one against the other in a fight to the bitter end.

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