I probably read my first print obituary before the turn of the century and the latest Monday. Here’s the headline…
“Will Mobile Publishing Be the End of Print?”
Robert Springer, EContent, Aug.26 2013
Really, this is the best we can do in 2013?
This particular spin on the story, and basically all the others, are a variation on a theme: There are a whole bunch of computers/tablets/smartphones in the world, which is exciting because there weren’t any 30-years/3-years/3-months ago. Print readership and revenues are slipping because the market is fragmented, but it’s going to be fine because someone, somewhere from a software company says they can help, if only you have the imagination to let them.
I have absolutely nothing against EContent magazine, I have absolutely nothing against Robert Springer who wrote this piece and I have absolutely nothing against Gregg Hano of Mag+ and Jonny Kaldor of PugPig who are quoted. It all makes sense – Greg and Jonny say some clever stuff. It’s just that wrapping the digital opportunity in a print shroud is completely unnecessary; print and digital are not mutually exclusive.
I’ve actually written about this before: Magazine people must become better storytellers
So how’s this for a story: Publishers have more opportunities to connect with their audiences than ever before. By capitalizing on the credibility and community embedded in long established print brands they are perfectly positioned, with have unrivaled reach and influence, to create expansive and engaging brand experiences.
What would the headlines for that story look like?
Multi-platform publishing includes profitable print element
Publisher leverages print brand into online success
Shock horror, print is still not dead
I know it’s tough out there for print publishers, but it’s tough for digital publishers too. The sooner we get past this fake civil war and start thinking about the best way to deliver great content profitably the better.