Archives For Advertising

‘Jaded old veteran’ Chris Maillard takes elements of the US-media to task for their ‘deeply silly’ approach to branded content and offers a set of six simple rules to help editors avoid tortured soul-shredding creative angst.

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Snow Fall’ and ‘The Jockey’ are not the future of online journalism, but lessons learned at the New York Times might offer a clue to the future of online advertising sales.

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Marketing services are an opportunity for magazine publishers, but they must make sure the demands of custom content creation don’t damage the quality and credibility of their core content.

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