Archives For Production

Buy My Favourite Magazine, support the recovery of design director Bob Newman and find out what 88 magazine makers worldwide have said about their all-time top titles

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The misconception that the average editorial team generates less content than it used to is not as mental as it first appears. It stems from the obvious decline in the number of print pages published and a complete failure of the publishing industry to properly measure digital content output.

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The content creation and management process is an important element in building a crossmedia content strategy, but if you are looking for a future-proof CMS; there’s no such thing. The ideal CMS is like a unicorn, everyone knows what it should look like, but no one has ever actually seen one.

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We don’t live in a perfect world. We don’t have blank cheques or the luxury of starting from scratch. Build your crossmedia content strategy around the content you produce; how you produce it; and what your customers – audience and advertisers – want.

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Don’t quit print because your company won’t adapt to the changes in the market. That’s about the future of a company not the future of print.

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