Archives For Print

I’m officially done with the death of print thing. Print and digital clearly aren’t mutually exclusive, but industry headlines continue to pit one against the other in a fight to the bitter end.

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‘My Favorite Magazine’ is a magazine making project organised by MagCulture in support of inspirational creative director Bob Newman who was taken seriously ill in March.

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The Trader Media Group is taking it’s portfolio, including Autotrader, online only. This jump to digital is probably a smart move, but I still love print and I’m not the only one who thinks it has an important place in the future media mix.

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Digital innovation means there are a million and one ways to build a mousetrap; most will not help you catch any more mice. The challenge in building a crossmedia content strategy is choosing the mix that works for your audience.

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People don’t like change. You won’t succeed in crossmedia just by sharing your digital vision, or worse Conde Nast’s digital vision. Enable your people to imagine their own crossmedia future and they are much more likely to deliver yours.

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We don’t live in a perfect world. We don’t have blank cheques or the luxury of starting from scratch. Build your crossmedia content strategy around the content you produce; how you produce it; and what your customers – audience and advertisers – want.

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Independent magazine publishers have rediscovered the printed magazine as an “Object of Desire”. This InPublishing webinar explores valuable lessons to be learned by more mainstream publishing houses from their passionate, networked, quality-driven counterparts.

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Don’t quit print because your company won’t adapt to the changes in the market. That’s about the future of a company not the future of print.

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The rumours of print’s death have been greatly exaggerated. Russ Grandinetti, VP for Kindle content at Amazon says the print-digital transition is going to take a while.

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