Archives For Print Magazines

Buy My Favourite Magazine, support the recovery of design director Bob Newman and find out what 88 magazine makers worldwide have said about their all-time top titles

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‘My Favorite Magazine’ is a magazine making project organised by MagCulture in support of inspirational creative director Bob Newman who was taken seriously ill in March.

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Independent magazine publishers have rediscovered the printed magazine as an “Object of Desire”. This InPublishing webinar explores valuable lessons to be learned by more mainstream publishing houses from their passionate, networked, quality-driven counterparts.

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What is a magazine? Content consultant Alan Rutter says it’s a space filled with stuff. But what makes this storeroom different from the endless landscape of stuff that is the internet?

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Don’t quit print because your company won’t adapt to the changes in the market. That’s about the future of a company not the future of print.

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MacFormat editor Christopher Phin wonders “What is a magazine?”. A treat? A curated thing? An investment? Chris has some answers, but says its getting increasingly difficult to define and thinks, ultimately, it’s up to you.

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In the good old days, magazine readers waited patiently for the delivery of the next month’s issue. Not now. No one is waiting for anything. Readers want it all and they want it now. How is an editor to deal with that? Start by using the content creation process to achieve audience engagement.

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Maybe it’s best to think of an ebook as a special edition DVD, complete with a director’s cut, behind the scenes extras and cast commentaries. Where is the extra content going to come from? Start by curating content from your magazine archives.

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The best organizations live their own stories. The story that is most often told in our space is that print is dying and that digital is the future. How about we try telling it a different way? Print isn’t bad, it’s just different from digital.

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Editors are trained to value fresh content, but like our poor planet, editorial resources are finite and recycling or repurposing editorial content conserves energy. Think of repurposed content as a starting point – a way to reach new readers, a way to add value to what you’re doing in print.

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