Archives For Tablet

Scared our livelihoods were disappearing down a virtual plug-hole, we got behind iPad magazine pioneers like they were leading us to the promised land. Now our optimism needs to be more cautious.

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The iPad was a game changer for magazines, but the closure of Tap! and Tech. remind us that putting a publication on the Newsstand doesn’t guarantee success

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Don’t be afraid of digital magazines – “Fear is the path to the Dark Side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” Master Yoda says you need to train yourself to let go.

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New research shows 60% of readers under the age of 40 prefer a “traditional, print-like” reading experience on tablets. I get this in relation to news; readers want to access information quickly without distractions. But is the same true for digital magazine readers?

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The rumours of print’s death have been greatly exaggerated. Russ Grandinetti, VP for Kindle content at Amazon says the print-digital transition is going to take a while.

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What was that noise? A huge collective sigh of relief perhaps, as Britain’s magazine industry heard the news that media group Future had posted enough digital revenues in the last quarter of 2011 to compensate for print revenue falls in the same period.

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