Archives For Digital

The Online Marketing Institute has identified a digital skills gap in the marketing sector. Does magazine publishing suffer from the same problem?

Continue Reading...

Strategy will only get you half way to success in multiplatform publishing. A change in culture is what you need to go all the way.

Continue Reading...

This year’s Digital Magazine Awards event in November will kick off with the group’s first Digital Magazine Unconference, a chance for people in the business to get together and discuss where they’re at.

Continue Reading...

I’m officially done with the death of print thing. Print and digital clearly aren’t mutually exclusive, but industry headlines continue to pit one against the other in a fight to the bitter end.

Continue Reading...

Scared our livelihoods were disappearing down a virtual plug-hole, we got behind iPad magazine pioneers like they were leading us to the promised land. Now our optimism needs to be more cautious.

Continue Reading...

The iPad was a game changer for magazines, but the closure of Tap! and Tech. remind us that putting a publication on the Newsstand doesn’t guarantee success

Continue Reading...

Don’t be afraid of digital magazines – “Fear is the path to the Dark Side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” Master Yoda says you need to train yourself to let go.

Continue Reading...

I’m not sure about Zinio’s new Z-Pass. It sounds like a reasonable deal for readers, like a discount deal in fact. Like the kind of discount deal that torpedoed circulation revenues in print.

Continue Reading...

The Trader Media Group is taking it’s portfolio, including Autotrader, online only. This jump to digital is probably a smart move, but I still love print and I’m not the only one who thinks it has an important place in the future media mix.

Continue Reading...

Digital innovation means there are a million and one ways to build a mousetrap; most will not help you catch any more mice. The challenge in building a crossmedia content strategy is choosing the mix that works for your audience.

Continue Reading...