Archives For Content

The New Republic had reporters sell subs in a good-humoured team building competition, but can you blame me for believing that some publisher, somewhere was really serious about having its reporters sell subscriptions?

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There’s a lesson for magazine publishers in the old-fashioned Scottish approach to Halloween – you can dress yourself up in the most fantastic digital disguise, but if you don’t deliver, you won’t be getting any treats.

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If your free content is ‘too good’, will it stop people paying for subscriptions? Content can never be too good, but it’s easy for editors to forget it’s value and see reader satisfaction as their only concern.

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‘Jaded old veteran’ Chris Maillard takes elements of the US-media to task for their ‘deeply silly’ approach to branded content and offers a set of six simple rules to help editors avoid tortured soul-shredding creative angst.

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Snow Fall’ and ‘The Jockey’ are not the future of online journalism, but lessons learned at the New York Times might offer a clue to the future of online advertising sales.

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Marketing services are an opportunity for magazine publishers, but they must make sure the demands of custom content creation don’t damage the quality and credibility of their core content.

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How possible is it for smaller magazine teams to develop a multiplatform content presence? InPublishing proves it can be done with foresight and planning.

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The misconception that the average editorial team generates less content than it used to is not as mental as it first appears. It stems from the obvious decline in the number of print pages published and a complete failure of the publishing industry to properly measure digital content output.

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Monocle’s Tyler Brûlé has had a pop at marketing’s current fixation with content. I agree on one level – what the hell is content? But with the huge variety of formats out there how else do we talk about what we do?

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The content creation and management process is an important element in building a crossmedia content strategy, but if you are looking for a future-proof CMS; there’s no such thing. The ideal CMS is like a unicorn, everyone knows what it should look like, but no one has ever actually seen one.

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