‘My Favorite Magazine’ is a magazine making project organised by MagCulture in support of inspirational creative director Bob Newman who was taken seriously ill in March.
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I’m not sure about Zinio’s new Z-Pass. It sounds like a reasonable deal for readers, like a discount deal in fact. Like the kind of discount deal that torpedoed circulation revenues in print.
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Judging the Media Pioneer Awards is a pretty daunting experience. The brief is simple: review a shortlist of 20 or so publishers who have faced down the disruption in the media market and pick the four that did it best. Fixing on four winners is much more difficult.
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What is a magazine? Content consultant Alan Rutter says it’s a space filled with stuff. But what makes this storeroom different from the endless landscape of stuff that is the internet?
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MacFormat editor Christopher Phin wonders “What is a magazine?”. A treat? A curated thing? An investment? Chris has some answers, but says its getting increasingly difficult to define and thinks, ultimately, it’s up to you.
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In the good old days, magazine readers waited patiently for the delivery of the next month’s issue. Not now. No one is waiting for anything. Readers want it all and they want it now. How is an editor to deal with that? Start by using the content creation process to achieve audience engagement.
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Maybe it’s best to think of an ebook as a special edition DVD, complete with a director’s cut, behind the scenes extras and cast commentaries. Where is the extra content going to come from? Start by curating content from your magazine archives.
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New research shows 60% of readers under the age of 40 prefer a “traditional, print-like” reading experience on tablets. I get this in relation to news; readers want to access information quickly without distractions. But is the same true for digital magazine readers?
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The best organizations live their own stories. The story that is most often told in our space is that print is dying and that digital is the future. How about we try telling it a different way? Print isn’t bad, it’s just different from digital.
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Editors are trained to value fresh content, but like our poor planet, editorial resources are finite and recycling or repurposing editorial content conserves energy. Think of repurposed content as a starting point – a way to reach new readers, a way to add value to what you’re doing in print.
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