Archives For Content marketing

‘Jaded old veteran’ Chris Maillard takes elements of the US-media to task for their ‘deeply silly’ approach to branded content and offers a set of six simple rules to help editors avoid tortured soul-shredding creative angst.

Continue Reading...

Marketing services are an opportunity for magazine publishers, but they must make sure the demands of custom content creation don’t damage the quality and credibility of their core content.

Continue Reading...

Monocle’s Tyler Brûlé has had a pop at marketing’s current fixation with content. I agree on one level – what the hell is content? But with the huge variety of formats out there how else do we talk about what we do?

Continue Reading...

I met with a group of senior marketing directors from some of the UK’s leading conference providers this week to talk about how magazine content strategies work for conference managers. It might not be what they signed up for, but the harder it gets for marketers to get attention the more important good content becomes.

Continue Reading...