Archives For Content

Magazine publishers should be looking for ‘Transaction Editors’ to take care of the commas and engage audiences, join the dots between relevant pieces of content, highlight the ways content can be accessed, even purchased, and encourage social sharing and amplification.

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Explainer journalism sites might seem like they are only for news junkies or science and technology geeks, but there’s an opportunity for every magazine to build their digital presence by helping readers understand more about their specialist niche.

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Archive stories can be made fresh again by finding a new perspective and releasing the narrative details carefully to keep the reader guessing, even around subjects as well known as the atomic bombing of Japan.

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The Magazine Diaries is a little book containing the thoughts of 100 magazine professionals, an incredible cross section of the industry, each writing 100 words about how it feels to work in magazines during the biggest disruption in publishing history.

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Maybe you noticed… God I hope you noticed… the Flipping Pages Blog has been a little quiet this year. Here’s why… no excuses, just other priorities.

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The New Republic had reporters sell subs in a good-humoured team building competition, but can you blame me for believing that some publisher, somewhere was really serious about having its reporters sell subscriptions?

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There’s a lesson for magazine publishers in the old-fashioned Scottish approach to Halloween – you can dress yourself up in the most fantastic digital disguise, but if you don’t deliver, you won’t be getting any treats.

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If your free content is ‘too good’, will it stop people paying for subscriptions? Content can never be too good, but it’s easy for editors to forget it’s value and see reader satisfaction as their only concern.

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‘Jaded old veteran’ Chris Maillard takes elements of the US-media to task for their ‘deeply silly’ approach to branded content and offers a set of six simple rules to help editors avoid tortured soul-shredding creative angst.

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Snow Fall’ and ‘The Jockey’ are not the future of online journalism, but lessons learned at the New York Times might offer a clue to the future of online advertising sales.

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