Archives For Audience

Explainer journalism sites might seem like they are only for news junkies or science and technology geeks, but there’s an opportunity for every magazine to build their digital presence by helping readers understand more about their specialist niche.

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Physical spaces have had no part to play in digital magazine discoverability. Exact Editions ByPlace system is an interesting way to re-establish the link between audience location and magazine content.

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I wrote my first monthly column for the Media Briefing this week, inspired by a tweet that announced “Big Data is Bullshit”. I had seen that phrase before, and as we all know, seeing something twice on the Internet constitutes the birth of a meme.

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Scared our livelihoods were disappearing down a virtual plug-hole, we got behind iPad magazine pioneers like they were leading us to the promised land. Now our optimism needs to be more cautious.

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The iPad was a game changer for magazines, but the closure of Tap! and Tech. remind us that putting a publication on the Newsstand doesn’t guarantee success

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I’m not sure about Zinio’s new Z-Pass. It sounds like a reasonable deal for readers, like a discount deal in fact. Like the kind of discount deal that torpedoed circulation revenues in print.

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Digital innovation means there are a million and one ways to build a mousetrap; most will not help you catch any more mice. The challenge in building a crossmedia content strategy is choosing the mix that works for your audience.

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At the start of the year, rather than set you thinking about industry-wide trends in mobile, HTML5, or the third, fourth or fifth screen, I want to give you my prediction for your organisation: This year, you’re going to have to mind the gaps – Gaps left behind by reductions in resource and opened up by new media platforms

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