Archives For Audience

Physical spaces have had no part to play in digital magazine discoverability. Exact Editions ByPlace system is an interesting way to re-establish the link between audience location and magazine content.

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I wrote my first monthly column for the Media Briefing this week, inspired by a tweet that announced “Big Data is Bullshit”. I had seen that phrase before, and as we all know, seeing something twice on the Internet constitutes the birth of a meme.

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Scared our livelihoods were disappearing down a virtual plug-hole, we got behind iPad magazine pioneers like they were leading us to the promised land. Now our optimism needs to be more cautious.

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The iPad was a game changer for magazines, but the closure of Tap! and Tech. remind us that putting a publication on the Newsstand doesn’t guarantee success

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I’m not sure about Zinio’s new Z-Pass. It sounds like a reasonable deal for readers, like a discount deal in fact. Like the kind of discount deal that torpedoed circulation revenues in print.

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Digital innovation means there are a million and one ways to build a mousetrap; most will not help you catch any more mice. The challenge in building a crossmedia content strategy is choosing the mix that works for your audience.

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At the start of the year, rather than set you thinking about industry-wide trends in mobile, HTML5, or the third, fourth or fifth screen, I want to give you my prediction for your organisation: This year, you’re going to have to mind the gaps – Gaps left behind by reductions in resource and opened up by new media platforms

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