Archives For February 2012

Will e-commerce in digital magazines kill editorial integrity?

When you’re flying do you pack a Kindle? An iPad, paperbacks, magazines? All of the above? Australian Business Traveller editor David Flynn is asking flyers how they read in-flight.

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Sports Illustrated 2012′s swimsuit issue has been released and with all its iPad bells & whistles, it sounds like it might just deliver on Editor Terry McDonell’s 2009 digital fantasy.

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Most of us, the 99%, are getting to grips with the idea that our magazines will be mainly digital in the future. Not the 1%. Those guys can look forward to the pleasant slap of polybagged print on their doormats for some time to come.

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Don’t reset your router, your internet connection is fine. The crowdsourced New Yorker magazine cover on the left looks like that on the newsstands.

The inspiration for the ultimate print-digital integration cover came from reader Brett Culbert’s entry to the magazine’s annual Eustace Tilley competition that has readers submit their own interpretations of the publication’s original 1925 cover illustration by Rea Irvin. Two things are interesting about this…

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What was that noise? A huge collective sigh of relief perhaps, as Britain’s magazine industry heard the news that media group Future had posted enough digital revenues in the last quarter of 2011 to compensate for print revenue falls in the same period.

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Kerry Lauerman, Editor-in-Chief at Salon.com, blogged a surprising statistic this week | 33 percent fewer posts on the Salon.com website brought 40 percent greater traffic, year on year. That’s not in the script. What happened?

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Esquire magazine staffers decided that Chris Jones’ Zanesville animal escape feature had all the elements of an action-adventure movie and decided to make a video trailing the article.

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Variety might be the spice of life for digital magazine designers, but maybe not for readers. A recent survey showed that 72% of tablet owners who read digital magazines on their devices said they would prefer all digital magazines to be formatted in the same way.

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