Archives For March 2010

I use LinkedIn mainly to keep track of sources in the industries that I cover for my day job, but Cindy reminded me that it is just as relevant in the digital magazine space.

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Most publishers see digital magazines as a way of saving money, not making money. No surprise that investment in the format is limited, but if publishers don’t get behind digital magazines with some time and some money, readers will never get engaged and advertisers will never spend.

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