You need 1,000 true fans to make a sustainable magazine and 5,000 to start making a living.

David Jacobs, 29th Street Publishing

This is my favourite quote of the 10 reported from the Modern Magazine Conference by White Light Media. It really focuses in on the fact that you don’t need the whole world to like what you do to be successful. You just need to make sure you build a core group that absolutely loves what you do.

One response to

  1. …and this is very true. A title focused on a specific market reaching quality readers can create profitable titles. Larger advertisers have a wider choice but equally ad rates are low enough to attract the smallest of businesses too.

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