‘My Favorite Magazine’ is a magazine making project organised by MagCulture in support of inspirational creative director Bob Newman who was taken seriously ill in March.
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I’m not sure about Zinio’s new Z-Pass. It sounds like a reasonable deal for readers, like a discount deal in fact. Like the kind of discount deal that torpedoed circulation revenues in print.
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The misconception that the average editorial team generates less content than it used to is not as mental as it first appears. It stems from the obvious decline in the number of print pages published and a complete failure of the publishing industry to properly measure digital content output.
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The Trader Media Group is taking it’s portfolio, including Autotrader, online only. This jump to digital is probably a smart move, but I still love print and I’m not the only one who thinks it has an important place in the future media mix.
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The News Machine lets you see just what a mess rolling news media can make left to its own devices. The machine, built by Colors magazine for its Making the News issue, processes tweets sent to @colorsmachine through megaphone audio, TV text and finally ticker-tape print. As you’ll see in the video, the end result bears very little resemblance to the original message.
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Judging the Media Pioneer Awards is a pretty daunting experience. The brief is simple: review a shortlist of 20 or so publishers who have faced down the disruption in the media market and pick the four that did it best. Fixing on four winners is much more difficult.
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Monocle’s Tyler Brûlé has had a pop at marketing’s current fixation with content. I agree on one level – what the hell is content? But with the huge variety of formats out there how else do we talk about what we do?
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The content creation and management process is an important element in building a crossmedia content strategy, but if you are looking for a future-proof CMS; there’s no such thing. The ideal CMS is like a unicorn, everyone knows what it should look like, but no one has ever actually seen one.
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Digital innovation means there are a million and one ways to build a mousetrap; most will not help you catch any more mice. The challenge in building a crossmedia content strategy is choosing the mix that works for your audience.
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I watched the 1948 movie “Easter Parade” during the Easter holidays (yes, I do need to get a life). I had to share this scene, “The Girl I Love is on a Magazine Cover”, musical number featuring life-size magazine covers. What struck me was just how many of these magazines are still around.
